All Publications 

Chapters in Book Collections

Selected List of Publications

1. Heiman, A. and Muller E., (1996). Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time. Journal of Marketing Research, 33, 422-430. https://journals.sagepub.com/doi/pdf/10.1177/002224379603300404

Education

• 1980-1983: B.A. in Economics, The Univaersity of Haifa, Israel.
• 1983-1987: M.Sc. in Economics, a joint program of the Faculty of Industrial Engineering, Technion, Israeli Institute of Technology, Israeli Institute of Technology and the D epartment of Economics, University of Haifa.
• 1989-1995: Ph.D. in Marketing, Recanati Graduate School of Business Administration, Tel-Aviv University.

Research Interests