Selected List of Publications

1. Heiman, A. and Muller E., (1996). Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time. Journal of Marketing Research, 33, 422-430. https://journals.sagepub.com/doi/pdf/10.1177/002224379603300404

2. Heiman, A., McWilliams B. P., Shen Z. and Zilberman D. (2001). Learning and Forgetting - Modeling Optimal Product Sampling Over Time, Management Science, 1-15. https://www.jstor.org/stable/pdf/2661669.pdf?casa_token=PywJ0ncMn14AAAAA:umUjQ74VrfntLLrs1TLuZ1PQ5Eeh_LITCWT827soo9MavTlM9bjHS3Bu9N6X4UQb79ymTWzuvl5VN3o1AIipYqF-HZse9wYDMOuYJiQfEh1JERPjMw

3. Heiman, A., Zilberman, D. and McWilliams B. P. (2001). Demonstration and Money Back Guarantee - Market Mechanism to Reduce Purchasing Uncertainty. Journal of Business Research, 54, 1, 71-84. https://www.researchgate.net/publication/223202357_Demonstrations_and_Money-Back_Guarantees_Market_Mechanisms_to_Reduce_Uncertainty

4. Heiman, A., McWilliams B. P., Jinhua Zhao, and Zilberman, D.  (2002), “Consumer’s Valuation of Money Back Guarantee Option,” Journal of Retailing, 78(23),193-205.  https://pdfs.semanticscholar.org/0a30/9dd7178591d93026f4788117b1ffb36eaca2.pdf

5. Graff, Gregory, Heiman, A. and Zilberman, D.  (2002). Universities, Technology Transfer, and Industrial R&D. California Management Review, 45(1), 88-115.

6. Heiman, A. and Lowengart, O. (2008). The Effect of Information About Health Hazards on Demand in Frequently Purchased Commodities. International Journal of Research in Marketing, 25, 310-318. https://www.sciencedirect.com/science/article/abs/pii/S0167811608000633

7. Heiman, A. (2010). The Economics of Demonstrations: the effect of competition on demonstration and price strategies. Marketing Letters, 21, 351-363.https://link.springer.com/article/10.1007/s11002-009-9094-1

8. Heiman, A. and Ofir C. (2010). The Effects of Imbalanced Competition on Demonstration Strategies. International Journal of Research in Marketing, 27(2), 175-187.   

9. Heiman, A. and Lowengart, O. (2011). The Effects of Information about Health Hazards in Food on Consumers' Choice Process. Journal of Econometrics 162, 140–147. https://www.sciencedirect.com/science/article/pii/S0304407610001466

10. Heiman, A. and Lowengart, O. (2011). The calorie dilemma: Leaner and larger, or tastier yet smaller meals? Calorie consumption and willingness to trade food quantity for food taste. Marketing ZFP / Journal of research in marketing 33. Jg.  4/2011 · S. 305–316. https://elibrary.vahlen.de/10.15358/0344-1369-2011-4-305/the-calorie-dilemma-leaner-and-larger-or-tastier-yet-smaller-meals-jahrgang-33-2011-heft-4?page=1  

11. Zilberman, D., Jinhua Zhao, and Heiman, A. (2012). Adoption Versus Adaptation. Annual Review of Resource Economics, 4, 27-53. .

12. Heiman, A. and Lowengart, O. (2014). Calorie Information Effects on Consumers’ Food Choices: Sources of Observed Gender Heterogeneity. Journal of Business Research, 76(5), 964–973. https://www.sciencedirect.com/science/article/abs/pii/S0148296313002993

13. Heiman, A., McWilliams, B.P, Just, D. R.  and Zilberman, D. (2015). A prospect theory approach to assessing changes in parameters of insurance contracts with an application to money-back guarantees. Journal of Behavioral and Experimental Economics 54:105–117. https://www.sciencedirect.com/science/article/pii/S2214804314001190

14. Ert E., Raz O. and Heiman, A. (2016).  (Poor) seeing is believing: When direct experience impairs product promotion. International Journal of Research in Marketing 33(4): 881–95.  https://www.researchgate.net/publication/314626110_Poor_Seeing_is_Believing_When_Direct_Experience_Impairs_Product_Promotion

15. Castillo, F., Gilless J.K., Heiman, A. and Zilberman, D. (2018). Time of adoption and intensity of technology transfer: An institutional analysis of offices of technology transfer in the United States, The Journal of Technology Transfer 43(1): 120–138.  https://link.springer.com/article/10.1007/s10961-016-9468-5

16. Heiman, A. and Hildebrandt, L. (2018). Marketing as risk management mechanism with application in agriculture, resource and food management (invited paper). Annual Review of Resource Economics 10:253–77. https://doi.org/10.1146/annurev-resource-100517-023047

17. Heiman, A., Zilberman, D. and Gordon B. (2019). Food beliefs and food supply chains: The impact of religion and religiosity in Israel. Food Policy, 83: 363-369.. https://www.sciencedirect.com/science/article/abs/pii/S0306919217305894

18. Heiman, A ., J. Ferguson, and D. Zilberman . (2020). Marketing and Technology Adoption. Applied Economic Perspectives and Policy,, 42 (1), 21-30 (available online Feb 5 2020).   https://onlinelibrary.wiley.com/doi/abs/10.1002/aepp.13005

19. Heiman, A. and Just D.R. (2021). Nationalism in the Produce Aisle: Using Country of Origin Labels to Stir Patriotism and Animosity . Q Open: A journal of agricultural, climate, environmental, food, resource and rural development economics, 1(1), 1-18.   https://doi.org/10.1093/qopen/qoaa012

20. Reardon, T. Heiman, A., Lu, L., Nuthalapati, C. SR, Vos, R., & Zilberman, D. (2021). “Pivoting” by food industry firms to cope with COVID-19 in developing regions: e-commerce and “co-pivoting” delivery-intermediaries. Agricultural Economics, 1–17. https://doi.org/10.1111/agec.12631 

21. Biyalogorsky, E., Heiman, A. and Muller, E. (2022). The differential effects of time and usage on the brand premiums of automobiles. International Journal of Research in Marketing, 39(1), 212-226. https://doi.org/10.1016/j.ijresmar.2021.06.007

22. Heiman A., Reardon T. and Zilberman D. (2022). The effects of COVID-19 on the adoption of “on-the-shelf technologies”: Virtual dressing room software and the expected rise of third-party reverse-logistics, Service Science (available online 08 March 2022). https://doi.org/10.1287/serv.2022.0300

23. Zilberman, D., Reardon T., Silver, J., Lu, L. and Heiman A. (2022).  From the laboratory to the consumer: Innovation, supply chain, and adoption with applications to natural resources. PNAS 119(23), 1-9. https://www.pnas.org/doi/epdf/10.1073/pnas.2115880119