Pre-Purchase Risk-Reduction Marketing Mechanisms, Branding and promotion of agricultural products.
Curriculum Vitae
Education
1980-1983: B.A. in Economics, The Univaersity of Haifa, Israel.
1983-1987: M.Sc. in Economics, a joint program of the Faculty of Industrial Engineering, Technion, Israeli Institute of Technology, Israeli Institute of Technology and the D epartment of Economics, University of Haifa.
1989-1995: Ph.D. in Marketing, Recanati Graduate School of Business Administration, Tel-Aviv University.
1995-1996: Postdoctoral Fellow, University of California, Berkeley, Haas School of Business Administration, CA, USA. Host: Professor R. Winer. (#)
Appointments at the Hebrew University
1996-2002: Lecturer, the Department of Environmental Economics and Management, The Faculty of Agricultural, Food and Environment.
2002 to 2009: Senior Lecturer, the Department of Environmental Economics and Management, The Faculty of Agricultural, Food and Environment.
2009-2018: Associate Professor, the Department of Environmental Economics and Management, The Faculty of Agricultural, Food and Environment.
2018: Full Professor of Marketing.
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